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Welcome to The Project Future Podcast, for people looking to launch and build their own amazing business, with me, Rob Kerr. A few years ago, I asked myself: “How can people considering starting a business be confident they are making the right decision, and how can they improve their chances of success?” The answer has become my book titled Project Future: 6 Steps to Success as Your Own Boss, a Facebook group called The Project Future Club, where we support each other to launch and build our own amazing businesses, and this podcast, where every Tuesday a business owner shares their story, including great tips about what to do, and what not to do, when launching and growing a business to empower you to make better decisions on your own journey. You’ll find the show notes and transcripts at www.robkerr.co.uk So, in these uncertain times, if starting a business could be the right option for you and your family, read the book, join the Facebook group and enjoy the show!
Episodes
Tuesday May 18, 2021
27. Inna Armstrong on Creating a Global Brand
Tuesday May 18, 2021
Tuesday May 18, 2021
How can you start building an international brand, even at the early stages of your business?
My guest here in Episode 27 is Inna Armstrong, a senior executive professional with multinational experience in different countries of the world, a professional speaker and Co-Founder of CleverBooks.
Inna's current focus is on influencing the change in the education system through a strategic application of innovative EdTech, thus helping educators to embrace 21st-century teaching.
Inna explains:
- How there is now an opportunity to start building an international brand from launch
- Why it’s possible to start internationally rather than with your local market
- Why you should follow the statistics
- Why she is a strong believer in strategic partnerships
- Why creative thinking and collaborating are key skills
- How CleverBooks gathered information to grow in an unfamiliar market
- Why business development should be a balance of digital and in-person meetings
- Why you should think about what you can share to benefit others
- Why digital technology is the future of education
- That unless you act, your dreams will just stay as a dream
Inna’s best advice is to be driven by your ‘why?’
Enjoy!
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