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Welcome to The Project Future Podcast, for people looking to launch and build their own amazing business, with me, Rob Kerr. A few years ago, I asked myself: “How can people considering starting a business be confident they are making the right decision, and how can they improve their chances of success?” The answer has become my book titled Project Future: 6 Steps to Success as Your Own Boss, a Facebook group called The Project Future Club, where we support each other to launch and build our own amazing businesses, and this podcast, where every Tuesday a business owner shares their story, including great tips about what to do, and what not to do, when launching and growing a business to empower you to make better decisions on your own journey. You’ll find the show notes and transcripts at www.robkerr.co.uk So, in these uncertain times, if starting a business could be the right option for you and your family, read the book, join the Facebook group and enjoy the show!
Episodes
Tuesday Jun 15, 2021
Tuesday Jun 15, 2021
How can you make social media work for your business?
My guest here in Episode 31 is Sophie Southmayd, a digital marketing expert and founder of Sophie Southmayd Consulting.
Sophie and her team are social media experts who take the time to get to know a brand's ethos, creating content with the right tone of voice, all while utilising their expertise in optics for better brand awareness.
Sophie explains:
- How she spotted the opportunity to start her own agency whilst an employee
- What she does on a quiet day to continue growing the business
- Why you should always find out a client’s budget
- How you can establish your social media tone of voice
- The social media etiquette to follow
- Why consistency is key
- How you can manage your community
- Why the metric you should be looking at isn’t followers
- How you can be authentic online
- Why video is non-negotiable…and the top 3 things you need to succeed
Her best advice is not to worry so much.
Enjoy!
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