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Welcome to The Project Future Podcast, for people looking to launch and build their own amazing business, with me, Rob Kerr. A few years ago, I asked myself: “How can people considering starting a business be confident they are making the right decision, and how can they improve their chances of success?” The answer has become my book titled Project Future: 6 Steps to Success as Your Own Boss, a Facebook group called The Project Future Club, where we support each other to launch and build our own amazing businesses, and this podcast, where every Tuesday a business owner shares their story, including great tips about what to do, and what not to do, when launching and growing a business to empower you to make better decisions on your own journey. You’ll find the show notes and transcripts at www.robkerr.co.uk So, in these uncertain times, if starting a business could be the right option for you and your family, read the book, join the Facebook group and enjoy the show!
Episodes
Tuesday Jul 13, 2021
Tuesday Jul 13, 2021
How can you generate content that gets noticed?
My guest here in Episode 35 is content writer, marketing copywriter & PR specialist Jane Rogers.
Jane explains:
- How she found her ikigai niche
- How you can use content to strike a chord with your audience
- The common pitfalls many businesses make regarding content
- How you can use content to get yourself known and recognised as an authority
- How to choose the right content type for your business
- The opportunity to bring businesses together locally…and how there’s probably more happening on your doorstep than you realise
Jane’s best advice is to focus on understanding your audience's problems.
Enjoy!
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