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Welcome to The Project Future Podcast, for people looking to launch and build their own amazing business, with me, Rob Kerr. A few years ago, I asked myself: “How can people considering starting a business be confident they are making the right decision, and how can they improve their chances of success?” The answer has become my book titled Project Future: 6 Steps to Success as Your Own Boss, a Facebook group called The Project Future Club, where we support each other to launch and build our own amazing businesses, and this podcast, where every Tuesday a business owner shares their story, including great tips about what to do, and what not to do, when launching and growing a business to empower you to make better decisions on your own journey. You’ll find the show notes and transcripts at www.robkerr.co.uk So, in these uncertain times, if starting a business could be the right option for you and your family, read the book, join the Facebook group and enjoy the show!
Episodes
Tuesday Jul 27, 2021
37. Paul Cash on Adding Sugar to the B2B Cake
Tuesday Jul 27, 2021
Tuesday Jul 27, 2021
How can you humanize your marketing?
My guest here in Episode 37 is Paul Cash, a creative entrepreneur on a personal mission to humanize B2B marketing.
In the past 20 years, he’s successfully founded a business recognised as the fastest growing marketing agency in the UK, published a book, won over 30 industry awards and been recognised as one of the Top 20 most influential B2B marketers.
At the weekends he spends his time on the football and rugby fields of Surrey coaching his two boys. He is a lifelong Everton fan, has some pretty mean skills in the kitchen, loves Game of Thrones and Billions and if he could get a hole in one before he dies he would be a very happy man.
In this conversation Paul explains:
- How he first went public with his marketing ideas
- What happened when his first business went from 2 people to 100 people in 4 years
- What he did to find the right next step after his first business was acquired
- Why being innovative can feel like pushing water uphill
- How every small business is on a tightrope
- The 3 languages that every B2B marketer (and small business owner) needs to understand
- How FEAR can turn to BRAVE
- What you can achieve by identifying unconscious needs
- Why you should adopt a challenger mindset
- The trend towards conscious capitalism
- The five principles you can use to humanize your marketing
- Why naivety can be your greatest weapon
Paul’s best advice is to slash your revenue projections before making a decision on your business idea.
Enjoy!
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