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Welcome to The Project Future Podcast, for people looking to launch and build their own amazing business, with me, Rob Kerr. A few years ago, I asked myself: “How can people considering starting a business be confident they are making the right decision, and how can they improve their chances of success?” The answer has become my book titled Project Future: 6 Steps to Success as Your Own Boss, a Facebook group called The Project Future Club, where we support each other to launch and build our own amazing businesses, and this podcast, where every Tuesday a business owner shares their story, including great tips about what to do, and what not to do, when launching and growing a business to empower you to make better decisions on your own journey. You’ll find the show notes and transcripts at www.robkerr.co.uk So, in these uncertain times, if starting a business could be the right option for you and your family, read the book, join the Facebook group and enjoy the show!
Episodes
Tuesday Dec 29, 2020
7. Steve Auchettl on Continuing to Narrow a Product Offering
Tuesday Dec 29, 2020
Tuesday Dec 29, 2020
Here in Episode 7, I speak with digital marketer and founder of SMA Digital, Steve Auchettl. In this conversation, Steve talks us through how he started in marketing at a young age and then worked freelance whilst travelling the world.
He shares his career path and how his company came to focus on providing intelligent quizzes.
Steve goes on to explain the exciting plans he has for 2021 and beyond, shaping the business aligned to his own values and interests.
His best advice is that success comes from continuing to narrow a product offering and focusing on the key result a client is looking to achieve.
Enjoy!
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